Back to School, Back To Business: 5 Marketing Resets Every Small Business Needs This Fall
As summer winds down and the kids head back to school, there’s that old familiar shift in the air. For some, it’s bittersweet – boredom creeps in slowly, and for others (hi working moms 🙋🏽♀️), it’s a sigh of relief — we made it through summer intact! And for moms and dads who are also small business owners, it means one thing: back to business!
Here are 5 Marketing Resets Every Small Business Needs This Fall
You wouldn’t let your stoop build up with leaves and dirt, or let your store windows be splotchy and dirty would you? No, because people coming to the business may turn away at the sight!
Well.. It works the same way with your website. Your website is your online storefront. If it looks outdated, or doesn’t load properly, you could be losing potential customers.
Reset Tips:
• Check your site on your phone—does it look clean and easy to navigate?
• Update any old photos, pricing, or services.
• Check all your links, forms, and calls-to-action to make sure they work.
• Improve loading speed—customers won’t wait around!
Think of this like our kids sharpening those pencils—it’s the small updates that make a big difference in performance.
Reset Tips:
• Make sure your hours, location, and contact info are correct.
• Add fresh, high-quality photos of your business.
• Collect new reviews and respond to existing ones.
• Share updates, events, or promos.
Your Google profile is like packing your kid’s backpack on the first day of school — if it’s missing supplies or stuffed with last year’s junk, it doesn’t set them up for success that day.
Reset Tips:
• Compare your logo, colors, and fonts across your website, social media, and print materials. Do they match?
• Make sure your tone of voice (professional, playful, casual, etc.) is consistent everywhere.
• Retire any old versions of your logo or outdated graphics.
Think of branding like a new school wardrobe—when everything fits and coordinates together nicely, your child feels confident walking into the classroom, and their friends & teachers take notice of them.
4. Don’t Ignore Search Engine Optimization (SEO)
Reset Tips:
• Refresh your keyword list.
• Update service pages and add additional services or products.
• Add fresh blog posts or landing pages that address customer questions.
• Check your website analytics to see where improvements are needed.
SEO is like homework—if your child decides to skip it, they can’t expect to get a good grade in the class.
Reset Tips:
• Outline key dates (holidays, promotions, community events) that align with your business.
Plan a mix of content—educational, entertaining, and promotional.
• Batch-create graphics, captions, and blog outlines ahead of time.
• Schedule posts in advance so you can focus on engaging and increasing follower count.
Think of this like organizing a school planner—the more organized you are, the more it keeps everyone on track and reduces last-minute stress.
This Fall, It’s Time For A Back to School Reset! Let’s Get You Back to Business and Get Your Business Back on Track!
As a small business owner and working mom, I know exactly what it feels like to finally have that pep back in my step. With the kids back in school, I can focus on my business without the guilt. That’s why I’m sharing — no gatekeeping here — my five go-to fall marketing reset tips that are proven to work and guaranteed to give your business the boost it needs.
